China
Corporate Website

valid CSS

Taiwan

(Peoplemeters installed:3,186+;Panel size: 1,800+ hoseholds; Population: 22.6 million)

TAM of Taiwan in prime time (18:00-23:59) in October shows that Korean series are still dominant among outsourced TV series which attract women audience above age 20. The only series from mainland China among Top 10 is the Woman from Huizhou (Table 1); Idol dramas (series with pop stars) attract main attention from audience between 15 to 24 thus there are only 2 series from other categories (Table 2); Dominant TV series which attract the most 4+ audience are the ones in Taiwan dialect, among which there are long-term ones such as the Folk Theatre (Minjian Juchang) and Aqua Exquisite (Shui Linglong) etc.

 

(Table 1)

Taiwan Top 10 Outsourced TV Drama -Oct (target group:female 20+)

Rank

Program Name

Channel

Origin

Avg. Rating (%)

1

Soonjung

GTV-1

Korea

1.49

2

Ho Jun

GTV-D

Korea

1.45

3

SBSDoctorbong

VL-D

Korea

1.31

4

Aja Gumsoon

CTV

Korea

1.17

5

Dalja’s Spring

GTV-D

Korea

1.13

6

Queen

GTV-D

Korea

1.08

7

Love Me When You Can

VL-D

Korea

0.93

8

The Women from Huizhou

Era

Mainland China

0.87

9

Love in Heaven

ETTV-D

Korea

0.85

10

Paris Ei Yeonin

GTV-D

Korea

0.77

Estimated target audience: 8,325,000

Resource: AGB Nielsen Media Research (Taiwan) 

 

(Table 2)

Taiwan Top 10 TV Drama-Oct (target group:  15-24)

Rank

Program Name

Channel

Category

Avg. Rating (%)

1

Romantic Princess

CTV

Mandarin

6.83

2

Love

FTV

Taiwanese

2.38

3

Sakurano 3&1

FTV

Mandarin

2.34

4

Brown Sugar Macchiato

FTV

Mandarin

2.31

5

Romantic Princess Prime Edition

CTV

Mandarin

1.97

6

Sweet Relationship

CTS

Mandarin

1.93

7

Shen Ji Miao Suan Liu Bowen

TTV

Taiwanese

1.91

8

Brown Sugar Macchiato

StarTV Chinese

Mandarin

1.85

9

The X-Family

GTV- C

Mandarin

1.59

10

Romantic Princess

GTV- C

Mandarin

1.52

Estimated target audience: 3,328,000

Resource: AGB Nielsen Media Research (Taiwan)

  

(Table 3)

             Taiwan Top 10 TV Drama-Oct (target group: 4+)

Rank

Program Name

Channel

Category

Avg. Rating (%)

1

Love

FTV

Taiwanese

6.30

2

Ji Gong(济公)

FTV

Taiwanese

3.41

3

Shen Ji Miao Suan Liu Bowen

TTV

Taiwanese

3.28

4

Romantic Princess

CTV

Mandarin

3.26

5

Go

SETTV

Taiwanese

2.95

6

Folk Theatre

FTV

Taiwanese

2.44

7

Blue Aqua Exquisite

FTV

Taiwanese

2.24

8

About Taiwan

SETTV

Taiwanese

2.22

 9

Sakurano 3&1

TTV

Mandarin

1.75

10

Sweet Relationship

CTS

Mandarin

1.61

Estimated target audience: 21,648,000

Resource: AGB Nielsen Media Research (Taiwan)